As an established art director, award-winning graphic designer, photographer and former videographer, my goal is to create fresh visual design and imagery to ensure that all of my client’s stories are told in a compelling manner. Good design is not only about striking visuals but how we communicate with others. It’s functional, user-focused and beautiful as well.
A challenger of conventional wisdom, I always ask the WHY, and strive to engage the consumer on both a visual and emotional level through creative, strategic thinking that anticipates outcomes.
Collaboration is my preference. I lead, mentor, inspire, and support other creatives, as well as roll up my sleeves to research market trends and current design trends, design print and digital marketing collateral and art direct a variety of multi-media projects for campaigns, ensuring brand consistency under tight deadlines each time.
My background spans from project and brand management to communication, but the common thread is design.